From 2019 to 2021, I worked as a product designer at Ford Credit, primarily on its customer facing portal, Account Manager. As a result, I was able to touch all aspects of Account Manager, from registering an account to paying your bill. Along with my day to day activities of working on Account Manager, I also started working on creating a new Account Manager experience. Creating a new Account Manager experience was something I wanted to do for awhile, and I’m quite pleased that I was able to work on it.

Along with my Account Manager responsibilities, I also undertook additional responsibilities such as teaching design thinking classes for non-designers, and teaching introduction to design tools for Ford employees who were either aspiring, or new designers. I also worked with a colleague on developing new product features, and then writing PRD (product review documents) that discussed what the feature was, feature details, how it could be executed, mockups, and technical implementation consideration.

I was the first hire for the newly formed Ford Credit design team, and as a result I was placed on the Account Manager product. Account Manager is how millions of Ford Credit customers who are leasing or financing a vehicle can access their account in order to take actions such as paying their bill and viewing their remaining balance. During my time on Account Manager, I have been responsible for performing heuristic analyses, creating interactive prototypes, and performing usability testing in order to identify existing issues and validate new designs.

When I received a new feature request, I would try to do the following: dig deeper into the request to really understand what was being asked, once I gathered enough information to start designing, I would either start working in Sketch (for smaller features) or make sketches with pen & paper (for larger features). If I made paper sketches, I’d bring them into Sketch, and then do usability testing on them in order to gather feedback. I’d take that feedback, make changes to the mockups, and then repeat the usability tests. After completing the testing, I would then upload the screens to Invision, and talk with the PO and developers in order to let them know that the feature was available to be worked on when they got the chance.

This process helped to improve multiple aspects of Account Manager that were causing customers to leave us feedback, such as informing users who were enrolled in automatic payments that if they attempted to utilize the payment extension feature during a payment freeze window that any fees due to the extension would be placed on next months automatic payment. However, there were occasions where UX choices had big impact even without this process. One example of this is when a developer came to me with the statistic that one step in our account conversion process had an exceptionally large amount of exits. After looking over the page, I asked if it was possible to break the content of the page into two different steps. The developer confirmed that it was possible, and was able to make that change the same day. After the changes were made, exits from the flow at that point in the process decreased by 50%.

While working on Account Manager, I noticed that there were some structural issues that could not be easily fixed outside of a major redesign, such as a tab bar area that was too small to contain all our main pages on mobile, and a sidebar that was overly optimized for mobile, which meant that we were forcing users on the desktop to manage their preferences in a sidebar that was fixed to a width of 375px, as this was the width of an average iPhone at the time. Around the same time, business had made comments about potentially redesigning Account Manager, so I figured the time was right to start doing some initial work on how Account Manager could be redesigned.

The first step that I took was to create a survey, and send it out to a group of Ford employees in the United States. For this, I utilized an in-house group that had a collection of email addresses, as using their pre-existing address book would be a lot easier than trying to connect with users myself. Some of the questions that were asked were whether they leased/financed, how they felt about their current lease/finance management site, and whether they were willing to be contacted about participating in future design workshops.

While my primary day to day activities were focused on Account Manager, I also took the time to apply my UX skills outside of Account Manager. One activity that I did was teaching classes. I’ve taught 2 main series of classes, the first being a design thinking course, and the second being an introduction to design tools course. The design thinking course was primarily designed towards those who are interested in user experience work, but will not be designers in a constant role. For the introduction to design tools course, I taught aspiring product designers basic features of Sketch and Invision. For Sketch, I taught them how to do actions like creating symbols, masks, and text styles, while I taught Invision features such as hotspots, fixing headers, and adding comments.

A second activity that I’ve worked on besides teaching classes is working on coming up with new product features, and then writing PRDs (product review documents). PRDs are a fairly new introduction to Ford Credit, and are used to give a holistic overview of an upcoming feature. A PRD gives a high level overview of the feature, feature details, how it could be executed, mockups, and technical implementation considerations. Along with writing the PRD, I had to make mockups to show a potential UI, as well as create a user journey that showed the path of the user, our front end systems, and our back end systems. I was also the first designer to submit a PRD for review, which was both scary and exciting.